Many brands are finding that their mobile apps are not paying off. Mobile apps decline By 2019, 20% of brands will abandon their mobile apps. By the end of 2017, watch for room-based screenless devices to be in more than 10 million homes. By eliminating the need to use your hands and eyes for browsing, vocal interactions extend the web experience to multiple activities such as driving, cooking, waking, socializing, exercising, operating machinery, etc. Many teens already use voice search daily and new audio-centric technologies, such as Apple’s AirPods, Google Home and Amazon’s Echo, are turning “voice first” interactions into ubiquitous experiences. Voice first browsing By 2020, 30% of web browsing sessions will be done without a screen. Watch for 1 in 5 global brands to use AR for shopping by the end of 2017.
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Popular applications such as Pokemon Go will help propagate the technology and bring it into the mainstream. Whether they allow you to try on makeup or place virtual furniture in your home, immersive technologies such as AR increase consumer engagement by enabling them to fully explore features and conveying additional information that can aid in a buying decision. “The practical approach is to recognize disruption, prioritize the impacts of that disruption, and then react to it to capture value,” Plummer said Immersive shopping experiences By 2020, 100 million consumers will shop in augmented reality. While digital innovation carries inherent risks, take note that the following technologies carry different kinds of business value. Commenting on the astonishing rise of Pokemon Go that demonstrated accelerated digital change into areas such as augmented reality (AR), he encouraged IT leaders to look for unanticipated consequences of the rise of IoT.ĭaryl Plummer describes the power of disruption before introducing the Top 10 Predictions for 2017 and Beyond Plummer noted that disruption has moved from an infrequent inconvenience to a consistent stream of change that is redefining markets and entire industries. Secondary effects will be more disruptive than the initial digital change.Business innovation will create extraordinary change from mundane concepts.Digital experience and engagement will draw people into nonstop virtual interactions.Three high level trends emerge from the predictions: Gartner's Top Strategic Predictions for 2017 and Beyond describe not only the disruptive effects of digital business innovation but how secondary ripple effects will often prove to be more disruptive than the original disruption, according to Daryl Plummer, Managing Vice President, at Gartner Symposium/ITxpo 2016 in Orlando.
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Read more: Gartner Top Strategic Predictions for 2020 and Beyond
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The digital experience has become addictive by entering our lives through smartphones, tablets, virtual personal assistants (VPAs) or the entertainment systems in our homes and cars. With the rise of Artificial Intelligence (AI) and conversational user interfaces, we are increasingly likely to interact with a bot (and not know it) than ever before. By 2020, the average person will have more conversations with bots than with their spouse.